Having the right impulse but the wrong topic
Few years ago, I was launching my first online course. I was enthusiastic and happy to propose an online workshop based on a journey that changed my own life. I got few registrations and then nothing. At first, I thought that the structur of the course was not optimal. So I got back to my copy and made it evolve. Again, few clients came and went silent again.
I was confused, the testimonial were great, the feedback was that each of them found something to improve their daily life. So what was not working? Why sales were not happening? Well, after a long face to face with the miror the answer poped up: I wasn’t doing much communication about this workshop. And to be frank, the little that I was doing was kinda painfull and draining. Each time I was picking a launch date, I would feel trapped.
So how did I ended up here? Well, my stubborness on completing stuff I started did not help, but what was really going on is: I had no idea of what it would take to prepare, animate and promote an online course.
3 Questions to identify your online course topic
Question 1: what is your own experience and expertise?
The first step is to realize that the best topic you can pick is one that you have experience on. Something that you practice or have integrated. Other topics will remain theoretical without integration. Your audience will then struggle to connect with your content, without really knowing why, as they will have this feeling that you are missing this little “je ne sais quoi” coming from your guts, your experience and your heart.
Question 2: what is important to your heart
Then pick something you care about. Something you love learning about, something you can study in length to discover every aspect of it. If this topic is something you easily and frequently talk about, then you have your gem.
Question 3: what can you speak about without being bored?
Last, project yourself in the future and ask yourself if you can speak about it over and over. Because, once your course is there, you will speak about it in your social media, with clients and maybe event write articles or hosting conferences about it. If it is a yes, you have a winner that will allow you to keep your inner “transmission” flame active at any time.
If I look back at my first online courses, it was obvious that I could not talk about it for ages. There were few simple reason for that: the topic was way too personal and it was a moment of my life, I did not see myself getting stuck for ever in this energy. But speaking about sharing, changing the way we teach and share, how technology can be used for healing? This I never get tired of it.
What about you? When you answer these 3 questions, what would you enjoy talking about for ages?
About the author
- Online Course Creator’s Coach
- Author & Course creator
- Founder of Joywhisperers.com
What do I want to share with the world?
Learning can be playfull!
Teaching can be fun!
What drove me in the online courses world?
Dyslexic, my fisrt step with learning was a challenge, or more a nightmare where I thought I was stupid and I my walk to school would be a simple giant knot growing painfully in my stomach.
And surprisignly, it was the best gift life could offer me. The one that offered me to learn differently and to see the world with an out of the box mindset. The day I understood that, my appetite for discovering and learn grew evenmore.
Online courses gave me an oppurtunity to learn beyond notion of time and space. Suddently, I could learn from someone in Canada, France or US without travelling. I could discover perspectives that expanded my universe as it was coming from other cultures or field of work.
But, it also offered me a way to learn that was adapted to my neuronal connexions. As a matter of fact, dyslexia made me deploy my visual, auditive and kynestetic learning intelligences. I would understand and integrate by listening while looking at concrete examples.
From consumer, I became online course creator. I grew a passion for this tool as I see it an amazing tool to expand awaness, the field of possibilities and raise global consciousness by leaving old patterns of education behind.
And you, what brings you here?