Lately the trend in online courses and program is to create membership sites. Do not confuse subscription and membership, it is two different way to serve. Your participants will have different expectations and you wouldn’t want to disappoint them by selecting the wrong label for your offer.
The sale page is the first experience of your online course. It should answer 5 questions to connect with your clients that resonate with your program. And you can also apply this approach for your workshops or website.